We are excited to announce William Reed are partnering with Sitka once again for the UK Food & Drink Shows 2024. This partnership follows the success of the UK Food & Drink Shows 2023 and is set to elevate the event to new heights.

A Seamless Event Experience in the Palm of Your Hand
At the heart of our collaboration lies an innovative mobile app that will serve visitors as their ultimate event companion, enhancing the way they explore and engage with the UK Food & Drink Shows 2024. Here are some of the key features that make this app a game-changer:

Indoor Navigation
Event exploration has never been easier! Indoor navigation will simplify the way visitors find their way around the event. Frustrating searches for exhibitor booths and live event stages are a thing of the past - visitors can access route guidance with a tap of a finger, just like they can with outdoor maps!

Digital Show Guide
No more flicking through printed brochures or schedules. A comprehensive digital show guide, complete with an exhibitor directory and a schedule of live events, makes it easy for visitors to access detailed information around everything that the show has to offer.

Empowering Exhibitors
Our app is designed to provide exhibitors with higher quality leads and boost on-site sales campaigns. Visitors will arrive at exhibitor booths already informed about their offerings, helping them to connect with the right people effectively, and reducing time wasted speaking to the wrong people.


The UK Food & Drink Shows are set to take place from 29th April - 1st May 2024 at the NEC, Birmingham. To find out more about the event or to book tickets, please visit https://www.nationalconvenienceshow.co.uk/