In today's fast-paced tech landscape, it's essential to stay ahead of the curve and offer the best possible experience for event-goers. That's why we at William Reed are excited to announce our partnership with Sitka to introduce the latest cutting-edge event technology at the upcoming UK Food & Drink Shows 2023.

Sitka will be supplying the technology, which includes indoor navigation, digital show guides and more. These features via a mobile app will greatly improve the experience for visitors, making it easier for them to navigate the event and make the most of their time. The technology will also improve networking opportunities, helping attendees and exhibitors to connect with ease.

"We are thrilled to be working with William Reed to bring this exciting new technology to the UK Food & Drink Shows 2023," said Will Bayne, CEO and Co-Founder of Sitka. "Our technology is designed to make things easier for all event stakeholders. We are confident that it will have a major impact on the event experience for attendees and exhibitors and we look forward to gathering feedback to continue to improve the technology."

“This innovative solution will be on trial at The UK Food & Drink Shows 2023 and we believe it has the potential to revolutionise the way events are experienced. We're excited to see the positive impact it will have on the event experience for both visitors and exhibitors” said, Andrew Reed, Managing Director Wine and Exhibitions at William Reed.

Event-goers can expect an enhanced experience with the new technology which will be available to test during the UK Food & Drink Shows 2023 and feedback will be collected to continue to improve the technology.

For more information about the UK Food & Drink Shows 2023 or to register, please visit

To learn more about Sitka, please visit