The trade show circuit has resumed at last and this April (25th – 27th), the UK Food & Drink Shows are anticipating an unparalleled event as big brands, industry heavyweights and food and drink professionals flock to the NEC, Birmingham to experience the industry’s most comprehensive exhibition.

Comprising National Convenience Show, Farm Shop & Deli Show, Food & Drink Expo and The Forecourt Show and with exhibitor floor space all but sold out, each individual show has been tailored to its sector’s unique challenges whilst offering visitors a wider snapshot of the industry’s overarching issues.

Expect to see big names such as Morrisons, Booker, Nisa, Hello Fresh, Innocent, Mondelez and Meatless Farm as well as those of smaller, specialist suppliers at the vanguard of innovation including Love Corn, Folkington’s and Cakehead.

Allied to this, visitors will benefit from the exclusive insight offered by expert panellists who are set to dissect and discuss the most pressing questions facing the industry across the three-day seminar programme.

With four different shows under the same roof and many brands exhibiting exclusively at the UK Food & Drinks Shows, the shows are unique in their ability to offer countless opportunities for insight, innovation and networking meaning valuable time spent out of the office can have even more of an impact for visitors whose interests go beyond any individual show.

Andrew Reed, Managing Director – Wine & Exhibitions, William Reed, said: “When the UK Food & Drink Shows open this spring, expect a show like never before. From established brands to exciting start-ups, it’s set to be a jampacked show floor showcasing the best the industry has to offer.

“Virtual meetings may have been a blessing during the last two years, but nothing compares to the impact of conducting business in person. On the show floor this April, there’s no better opportunity to make the most of face-to-face meetings and forge new and revive existing relationships.

“I would urge anyone connected with our industry to register for their free badge today.”

With expertise spanning 160 years, William Reed is the multi-award winning brand behind the UK Food & Drink Shows. Encompassing four key sectors across the industry, the shows are unrivalled in their ability to bring people together, build and foster better relationships, discover business building insight and celebrate innovation.


The UK Food & Drink Shows are the product of award-winning event organisers William Reed.

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