Registration is now open for National Convenience Show returning this July (5-7th) to NEC Birmingham.

The meeting place for likeminded convenience retailers hungry for all that’s new, 'NCS' returns with a bang this summer, with a host of issues waiting to be tackled in as part of a dedicated programme of forums and discussions.

The Retailer Hub is the place to find business inspiration, bringing together leading suppliers, retailers and industry experts to share cutting edge shopper insight and advice alongside practical demonstrations.

Visitors should make a date and register now for a free pass to 2021's most compelling opportunity to see and sample hundreds of business-changing products under one roof. Go to: to make sure of your place.

With July fast approaching, here's a glimpse of some of the highlights visitors can expect to see at the show:  


#1.  Breakfast Bites:  Start your day with some food for thought (10:20, 5th, 6th and 7th July 2021)  

How people shop for groceries has changed dramatically in the last 12 months … but how can your time at NCS help you maximise the new opportunities? Set yourself up to do well, on every level. Grab a breakfast bite and a coffee as we take you for a spin through the hot-off-the-press consumer insights from Lumina and guide you through making the most of your time at the show.

(Venue: The Retailer Hub)


#2. Shop Talk Summit: How the symbol groups tackled COVID (12.00, 5th July 2021)

No-one has worked harder than the c-store retailers to serve their communities through Covid-19. And now it’s time to take stock as convenience leaders from the symbol groups come together with Convenience Store editor Aidan Fortune to explain how they’ve adapted, share new opportunities and assess how the sector can return to strength in 2021. 

(Venue: The Retailer Hub)


#3.  Premiumisation:  The push to posh (13:50, 5th July 2021)

We couldn’t go out thanks to COVID, so we went upscale! With restaurant and holiday spending taking a nosedive, customers are looking to local c-stores to provide more premium pandemic treats. Convenience Store Editor Aidan Fortune talks through actionable insights into balancing an upscale offer with affordable value and which products will get the premium treatment next. 

(Venue: The Retailer Hub)


#4.  Fat Chance: Lean times ahead for local retailers? (14.50, 5th July 2021)

What does the Government's obesity strategy mean for local shops? We’ll explore what new regulations to restrict the promotion of high fat, salt and sugar products mean for local shops. Plus, find out what’s next on the Government’s obesity-tackling agenda from Edward Woodall, Government Relations Director of ACS, and identify ways to engage positively with the changing regulations.

(Venue: The Retailer Hub)


#5.  Future products showcase:  What’s in store? (15:50, 5th July 2021)

Which bold new convenience products will shape the next decade and beyond? From uncharted new categories like CBD to emerging essentials such as plant-based/vegan food and c-store-friendly packaging, Convenience Store Editor Aidan Fortune and guests map out the best way forward. Also, discover how niche products can help make your store a true local destination.

(Venue:  The Retailer Hub)


#6. Community clicks: get online to neighbourhood sales (13:00, 6th July 2021)

The pandemic has turned many local retailers into local heroes – and a big part of their secret is social media. When people want local gossip, they’re more likely to turn to ‘social’ than real-life neighbours. Learn how to develop meaningful online relationships with potential customers and turn your store into a local hub. Catch our tips on paid Facebook ads to drive promotions and visit our ‘Social skills’ surgery.

(Venue:  The Retailer Hub.)


#7.  Into the fire: Dragon's Pantry (10.00, 7th July 2021)

Go in unknown, come out a star! When you’re selling in a new product, your pitch is everything. Learn from our brave entrepreneurs as they go face to face with our fire-breathing industry ‘dragons’ and make their case. It’s a ‘win-win’: success could bring the contestants a listing and coverage in The Grocer, and the audience get invaluable insights into what goes down well in-store.

(Venue: The Grocer Talking Shop Live)


#8.  Making your visit COVID safe: What you need to know

The National Convenience Show and its sister UK Food & Drink Shows have 'Visit Britain' 'We're Good To Go' accreditation. This confirms they meet Government and public health guidance on Covid-19 and have health and safety processes in place for safe July opening. As part of these measures, we will have wider aisles to help social distancing and smart crowd flow, to ensure safe interaction. Hand sanitisation stations will be in easy reach in all halls. We will be following government guidelines on facemasks and all our theatres will have socially distanced seating. See our website for full details.


#9.  Innovation, Innovation, Innovation!

The National Convenience Show floor will be brimming with new product launches, with exhibitors including 88 Vape, Baxter’s Food Group, Grenade, Ritter Sport, The Great British Pantry, Dr Oetker and Weetabix. Discover brand new launches - get face to face with new and existing suppliers. To make the most of your visit and plan ahead, go to, select the 'Innovation' product category and see all the new launches at the show.


#10.  Don’t Just Take our Word for it…

Here’s what our visitors said about the 2018 National Convenience Show:

“I think it’s really important for the small producers to get out there and speak to local retailers and the independent retailers and just get known – there isn’t another show like it.”

Anna Remington, Business Unit Controller, Ferrero UK Ltd


"As an independent retailer you need to know what’s coming out in the future. You can feel the products, you can taste them and you can see what’s new and what’s trending in the market."

Barry Patel, Owner, Nisa retailer


The UK Food & Drink Shows are an opportunity to celebrate the return of our exhibitions across food development, grocery, manufacturing, specialist retail, wholesale and foodservice at the NEC Birmingham from 5-7 July 2021. The National Convenience Show will run alongside Food & Drink Expo, Foodex, The Ingredients Show, Farm Shop & Deli Show and The Forecourt Show.

Now more than ever, you can trust us to bring the whole industry back together and furnish you with the information, insight and connections you need to navigate the future in the best way possible.

The UK Food Shows are a product of the award-winning team at William Reed.




Press Office Contact Details:

Nick Clancy and Clare Freeman | Jellybean Creative Solutions

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