It’s not long until The National Convenience Show opens its doors. It’s the event that gives retailers the tools they need to drive business forward, generate additional footfall, and cash in on increased basket spend. We spoke to some of this year’s exhibitors to find out why 2019 is an unmissable year, here’s a look at what they told us.
Connect and revaluate
The team at RotaCloud on stand M118 gave us their thoughts on why it’s important to attend events like The National Convenience Show:
“When you’re so focused on making your business a success, it’s easy to forget to take a step back to re-evaluate the wider industry. The National Convenience Show gives us the perfect opportunity to look for new retail trends and tech — all in one place. More importantly, the show gives us the chance to speak to retailers to make sure that we’re building a product that works for them! We’ve always guided our product development based on feedback from customers and potential customers, so the NCS gives us the perfect opportunity to further that strategy.”
Find out about fast growth categories
Diana Budureanu, Assistant Brand Manager at SCI-MX® Nutrition Ltd (A division of Samworth Brothers) on stand S110, explained how events like The National Convenience Show are a great chance to learn about growth opportunities:
“With protein snacking bars growing +40% year on year it’s one of the fastest growing categories featured at the National Convenience Show so this is a key opportunity for retailers to talk face to face with manufacturers on how they can develop and maximise a new and rapidly growing category instore. Understanding the choices shoppers are making and where to find protein snacking instore is essential. PRO 2GO is a new brand launched by SCI-MX Nutrition, backed with a £5 Million campaign to drive awareness and instore visibility. We will have our category team at the show so please come and talk to us about what you need to know.”
Three product innovations to look out for at the show:
The show is packed full of exciting discoveries and new product innovations, here are just three exhibitors who’ve reached out to tell us about their latest launches.
First time exhibitor, BULK POWDERS® are excited to be working with a number of well-known athletes, such as Anthony Joshua and Tom Daley who are both supporting the company’s MACRO MUNCH™ product. If that’s not an endorsement – we don’t know what is! There’s strong stats to support this excitement too, the team told us: “Demand for convenient high protein snacks is growing rapidly and according to a report by the IRI, this category has become one of grocery’s hottest sectors, up 27% in value in the past year [IRI 52 w/e 12 August 2018.] A recent poll of 2,200 consumers by Streetbees found 48% said high protein content in snacks was quite or very important to them; with 36% buying more high protein snacks than a year ago.”
With warmer weather on the horizon, why not check out new launch, ‘Leo's Frozen Drinks’ from Celtic Frozen Drinks? This new launch uniquely targets the adult frozen drinks market, offering new and exciting flavours including Strawberry Lemonade, Berry Blast, Mango and Passion Fruit and Very Cherry. With added fruit juice, natural flavours and colours, it’s a brand appealing to adults as well as children. The Snow slush sugar free is also new, giving the customer a sugar free option.
CBE are the number one EPoS company in Ireland and are one of the leading innovators in retail technology in Europe, providing cutting edge software solutions for the retail, forecourt and hospitality sectors. CBE are delighted to have facilitated integration with the National Lottery, enabling customers to purchase National Lottery draw-based games directly from a CBE till. The CBE team told us: “Traditionally, National Lottery tickets are purchased at kiosk tills due to the placement of the National Lottery stand behind the customer service desk. Usually while standing in queues, customers feel they are wasting time. The new implementation will allow customers to purchase their draw-based game tickets at select check-outs in stores meaning, no more having to queue again at a different till after doing your weekly shop. According to a research by the National Lottery this is very unsatisfactory for customers, who would prefer to be able to purchase groceries and tickets in one transaction, leading to less wait times in store and making the overall shopping experience more positive and frictionless for all customers.”
See these new launches and many more for yourself by registering to attend The National Convenience Show 2019.