Promotional Campaign

Following our extensive research, we are investing heavily in a comprehensive marketing campaign to ensure we attract the right visitors to the show.

Here's just an overview of our campaign:

CASH AND CARRY AMBASSADOR TOUR
NCS is running a campaign to engage with retailers at cash and carry depots, nationally, promoting the benefits of attending the event.

TICKETS
300,000 tickets sent out to retailers and trade associations as well as inserted into the trade press.

EMAIL CAMPAIGNS
50,000 targeted emails, letting visitors know exactly why they should visit NCS

SHOW PLANNER MAILING
60,000 show planners are sent out to key industry buyers, updating them with full details of the show’s live events, new product information and giving them plenty of reasons to attend.

ADVERTISING
Awareness building adverts and editorial can be found in all the major titles in the trade press, including; The Grocer, Convenience Store Magazine, and Forecourt Trader.

HOSTED RETAILER PROGRAMME
NCS is running a VIP campaign to ensure the UK’s top retailers attend the event.

TELEMARKETING
Key industry contacts are personally contacted by telephone to ensure their attendance.

ONLINE MARKETING
A comprehensive campaign including banners across leading industry websites, a Google Adwords campaign

SOCIAL MEDIA
A social media campaign incorporating Twitter, Facebook and LinkedIn will help the show build an audience community

EXHIBITOR SELF-PROMOTION
We develop a close relationship with our exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.

There are a number of ways in which we help you to promote yourself prior to the show including:

• A FREE supply of printed tickets to send to your customers
• A FREE personalised e-ticket web link
• A FREE entry in the Show Guide
• A FREE PR and Marketing Guide
• A FREE personalised button/banner for your own website
   

There are so many ways you can promote your presence at NCS and maximise your return on investment. Here are some handy hints and tips to help you.

> Why exhibit?
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